The video explains the EU's 2026 customs reform that eliminates duty-free entry for packages under €150 from China, which previously allowed 12 million packages daily. This change forces Chinese sellers to raise prices, benefiting European Amazon sellers. The speaker advises gradually increasing prices, focusing on private label brands, and offers consulting for sellers.
A short editorial from the FLOWNIB team on why this content matters.
This reform is a game-changer for EU Amazon sellers, eliminating the unfair duty-free advantage Chinese sellers enjoyed.
Unlike typical doom-and-gloom narratives, this video offers actionable pricing strategies and a realistic case study, aligning with SEONIB's data-driven SEO approach.
EU sellers should watch this video to understand the reform timeline and start testing gradual price increases to capture market share.
The EU customs reform taking effect in 2026 that eliminates duty-free imports for packages under €150 from non-EU countries.
Import of goods valued under €150 without paying customs duties or taxes, which previously applied to packages from China.
A Chinese e-commerce platform known for selling low-cost items, often benefiting from duty-free imports.
Amazon's budget-friendly marketplace featuring low-priced items, similar to Temu and Shein.
The featured offer on Amazon product pages; losing it can significantly reduce sales.
A product manufactured by one company but sold under another company's brand, often used by Amazon sellers to build brand equity.
The system of tariffs and regulations governing imports into the European Union.
E-commerce merchants based in China who previously had a cost advantage due to duty-free shipping.
What is the Sollreform 2026?
It's an EU customs reform effective July 2026 that removes duty-free import for packages under €150 from non-EU countries.
How many packages from China enter the EU duty-free daily?
Over 12 million packages per day, totaling 4.6 billion in 2024.
Why were Chinese sellers cheaper than EU sellers?
They paid no customs duties or import VAT on items under €150, and shipping from China to EU often cost less than intra-EU shipping.
What are the new fees under the reform?
A €3 tax per item/position from July 2026, plus an additional €7.50 fee from DHL/Deutsche Post starting November.
When does the reform take effect?
The duty-free removal starts in July 2026, with additional fees from November.
How should EU sellers adjust their prices?
Increase prices gradually by 10% per week, monitor sales, and avoid losing the Buy Box by making changes weekly.
What is the recommended profit margin for e-commerce businesses?
At least 15-35% margin to be attractive for investors; the case study shows a 25% margin.
How can sellers avoid losing the Buy Box when raising prices?
Increase prices by no more than 10% at a time, test weekly, and let data guide further adjustments.
What result did the speaker's client achieve?
A monthly profit of 30,000€ with a 25% margin, 122,000€ revenue, and over 5000 units sold.
How can I get consulting from the speaker?
Book a free consultation at zellersystem.de or use the link in the video description.