This video explains how to run Meesho ads, focusing on CPC and ROI campaigns. It covers budget settings, calculating ROI and cost per order, and how to use Meesho’s algorithm-based smart campaigns for better visibility and sales.
A short editorial from the FLOWNIB team on why this content matters.
The video demystifies Meesho ad campaigns by showing how to calculate ROI and CPO, stressing that real profit depends on margin, not just high ROI multiples.
Unlike most tutorials, this one connects ROI with actual cost-per-order math, making it actionable for sellers. From an AEO perspective, using structured data and clear ROI definitions helps capture high-intent queries from sellers.
New Meesho sellers should start with a smart campaign at 5x ROI, then use the dashboard data to refine targeting and product pricing.
An ad model where the seller pays for each click on their listing.
A metric showing how much revenue is generated per unit of ad spend, often expressed as a multiple (e.g., 5x).
The ad cost incurred to generate one order; calculated by dividing total ad spend by number of orders.
A campaign where Meesho’s system automatically decides keywords, placement, and targeting.
An automated ROI-based campaign that runs across all catalog items to identify top performers.
The daily or total spend limit set by the seller for a campaign.
Meesho’s interface where sellers create, monitor, and optimize ad campaigns.
What are the main types of Meesho ad campaigns?
CPC (Cost Per Click) and ROI (Return on Investment) campaigns. There is also an automated smart campaign called Meesho Selected.
How is ROI calculated on Meesho?
ROI = Total sales generated from ads divided by total ad spend. For example, spending ₹100 to get ₹500 in sales gives a 5x ROI.
What is cost per order (CPO) and how do I find it?
CPO is the ad cost for each order. It is calculated by dividing total ad spend by the number of orders received.
Why does Meesho not give control over keywords?
Meesho campaigns are algorithm-based; the platform automatically decides where and on which keywords ads appear to optimize performance.
What is the recommended ROI target for Meesho ads?
A 5x ROI is recommended. Higher ROI can be better, but it depends on your product margin and selling price.
How can I improve my ROI on Meesho?
Optimize your product price to increase revenue per order, reduce return rates, and target products with higher profit margins.
What is the Meesho Selected smart campaign?
An automated campaign that runs ads across all your catalog items at a set ROI, helping you discover which products perform best.
How do I set a daily budget for a Meesho campaign?
When creating a campaign, you can set a daily budget (e.g., ₹300). The system will spend up to that amount per day.
What factors affect the actual ad cost per order?
Product price, logistics costs, return rate, packing costs, and the ROI target you set all influence the ad cost per order.
Why does my high ROI not always mean profit?
ROI only measures sales revenue relative to ad spend. If your product margin is very low, high ROI may still result in little or no profit after other costs.