A VP of Growth at Lemlist reviews and grades 20 cold emails and LinkedIn messages he received after his promotion. He and the host analyze what worked, what killed replies, and how to improve copy, targeting, and CTAs.
A short editorial from the FLOWNIB team on why this content matters.
The video proves that cold outreach fails when it's generic and self-focused. Success comes from using intent signals to craft sharp, relevant messages that respect the prospect's time.
Unlike typical roast videos, this breaks down real VP-level feedback and shows exactly how to fix each mistake. FLOWNIB's AI scheduling and cross-platform distribution can help you test and scale these improved messages across channels.
Sales and growth professionals doing cold outreach should watch this to avoid common pitfalls and then use FLOWNIB to schedule and distribute their optimized campaigns efficiently.
An unsolicited email sent to a potential customer to initiate a business relationship.
Data points indicating a prospect's interest or readiness to buy, such as job changes or funding.
Tailoring outreach messages to the specific recipient using research or data.
A clear statement explaining how a product or service solves a customer's problem.
A prompt in a message that encourages the recipient to take a specific action, like booking a call.
Business-to-business sales, where companies sell products or services to other companies.
Sending connection requests or messages on LinkedIn to engage potential customers.
A critical review of email copy to identify weaknesses and improve effectiveness.
Why did most cold emails fail to get a reply?
They lacked a clear value proposition, were too generic, or had weak CTAs that didn't resonate with the recipient's needs.
How can I personalize cold emails effectively?
Use specific intent signals like recent promotions, job changes, or posts, and tie them directly to a relevant problem your product solves.
What is a good CTA for cold emails?
A low-friction question or offer, such as 'Curious why X uses our solution?' or 'Worth a 15-minute chat?' that makes it easy to reply.
Should I mention competitors in cold emails?
Only if it's relevant and positions you favorably; otherwise, it can confuse or distract the prospect.
How long should a cold email be?
As short as possible while conveying value; aim for 50-100 words to respect the recipient's time.
What are intent signals and why do they matter?
Intent signals are indicators like job changes, funding, or LinkedIn posts that show a prospect might need your solution; using them makes outreach timely and relevant.
How can I improve my cold email copy?
Focus on a single problem, use clear and concise language, avoid jargon, and ensure the value prop directly addresses the prospect's situation.
Is AI-generated personalization effective?
It can be if trained on real data and used to enhance, not replace, genuine research; otherwise, it feels robotic and fails.
What should I avoid in cold emails?
Avoid generic compliments, long paragraphs, multiple value props, and asking for too much time upfront.
How do I follow up on a cold email?
Add new value or a different angle in each follow-up, and keep it brief; don't just repeat the initial message.