Video Insights

Prepare FBA Inventory for Amazon Prime Day: A Seller’s Guide

Source: Webinar: How to prepare your FBA inventory for promotional events | Amazon Seller University · Published 2026-07-19 · By FLOWNIB

In this video

Guilherme and Ana from Amazon Seller University provide step-by-step guidance on preparing FBA inventory for Prime Day. They cover inventory management, IPI score, capacity limits, shipment creation, and preparation requirements. Key tips include maintaining 5 weeks of stock, monitoring unfulfillable inventory, and proper labeling.

FLOWNIB's Perspective

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Summary

This webinar provides a practical guide for sellers to optimize FBA inventory for Prime Day, focusing on proactive restocking and preparation.

Insight

It covers specific Amazon tools like Capacity Manager and replenishment recommendations, plus policy nuances. SEONIB recommends using these tools to boost IPI and avoid stockouts.

Recommendation

Sellers should audit their IPI score, set up automatic removal, and plan restocking for top SKUs 8 weeks before Prime Day.

Key Insights

Key Terms

#IPI Score

Inventory Performance Index that measures how efficiently you manage FBA inventory; higher scores lead to better capacity limits.

#FNSKU

Amazon’s unique product identifier for FBA inventory, used on unit labels.

#Capacity Monitor

Tool in Seller Central showing your total and per-SKU storage capacity for FBA.

#Removal Order

Request to return or dispose of unsellable inventory from Amazon warehouses.

#Shipment Creation

Process of creating a new inbound shipment in Seller Central, including address, SKUs, and packaging.

#Amazon Partnered Carrier

Amazon's contracted transport service for FBA inbound shipments, offering scheduled pickups.

#Replenishment Recommendations

A Seller Central tool suggesting which SKUs to restock and in what quantities.

Frequently Asked Questions

How many weeks of inventory should I keep for Prime Day?

Amazon recommends at least five weeks of sales coverage to avoid stockouts.

What is the IPI score and why is it important?

IPI score measures inventory performance; scores above 700 help you get higher storage capacity limits.

What should I do with unfulfillable inventory?

Set up automatic removal or manually create removal orders within 30 days to prevent disposal.

How can I increase my FBA storage capacity?

Improve your IPI score by managing stockouts, excess inventory, and unfulfillable items; you can also request extra capacity via the Capacity Manager tool.

What are the box size and weight limits for FBA?

Maximum weight 22 kg, dimensions no larger than 100 cm x 100 cm x 72 cm.

Do I need to cover the original barcode with the FNSKU label?

Yes, the FNSKU label must cover any existing barcodes (except mail barcodes) to ensure correct scanning.

Can I reuse boxes from other shipments?

Only if the boxes are in good condition, not damaged or torn; plastic bags are not allowed.

How do I schedule a pickup with Amazon's partnered carrier?

After creating your shipment, you can select a pickup date from the calendar in Seller Central; cancellations require reprinting labels.

What if I miss my delivery appointment at the fulfillment center?

You must reschedule; arrive at least 15 minutes early to avoid losing your slot.

What happens if my product is restricted from sending more inventory?

Check the product-level capacity restriction and reduce the shipment quantity or wait until capacity frees up.

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